ALEPH BEAUTY

Aleph was a start-up beauty company based in Auckland, New Zealand. After finding me through a referral when searching for a branding agency, they approached me to help build their new brand.

We worked together to create a full brand identity, packaging and supporting collateral to bring Aleph Beauty to life.

You can see our write up here on design blog the new

www.alephbeauty.com

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DESIGN THAT’S GOOD FOR THE PLANET

Aleph is a brand that is conscious and considered in every way. Its products are 100% cruelty-free, vegan, toxin-free, GMO-free and child labor-free. Aleph’s core values are to be a conscious and sustainable beauty brand.

When designing packaging for Aleph I had to be mindful of choosing paper stock, inks and print finishings that were in line with Aleph’s sustainable and recyclable stand point.

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AVOIDING CLICHÉS

I created a very deliberate high-end minimalist aesthetic and whilst I was sensitive to Aleph being a natural beauty brand, I did not want fall into any natural product cliches of ‘rustic’ and ‘earthy’ design.

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Aleph successfully launched into the New Zealand market with press coverage in Viva, Woman’s Weekly, Fashion Quarterly, Together Journal and more.

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