ALEPH BEAUTY
Aleph was a start-up beauty company based in Auckland, New Zealand. After finding me through a referral when searching for a branding agency, they approached me to help build their new brand.
We worked together to create a full brand identity, packaging and supporting collateral to bring Aleph Beauty to life.
You can see our write up here on design blog the new
DESIGN THAT’S GOOD FOR THE PLANET
Aleph is a brand that is conscious and considered in every way. Its products are 100% cruelty-free, vegan, toxin-free, GMO-free and child labor-free. Aleph’s core values are to be a conscious and sustainable beauty brand.
When designing packaging for Aleph I had to be mindful of choosing paper stock, inks and print finishings that were in line with Aleph’s sustainable and recyclable stand point.
AVOIDING CLICHÉS
I created a very deliberate high-end minimalist aesthetic and whilst I was sensitive to Aleph being a natural beauty brand, I did not want fall into any natural product cliches of ‘rustic’ and ‘earthy’ design.